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During the last ten years the market for business
education has grown 27 per cent; in the same period the growth of
corporate universities has increased by an impressive 400 per cent.
Demand for management education is now world-wide and is steadily
increasing. The Financial Times (1/24/05) reporting on research by
the Graduate Management Admissions Council stated, “ In Europe more
than 12,000 masters programmes will compete to attract up to 2.4m
students once the re-organization of the European higher education
system is complete in 2010 . . “
One may also note the changes and great diversity of business
offerings. It follows then that the market share of traditional
leading business schools is decreasing and potential students are
challenged to distinguish between high quality –mostly accredited—business
schools and lesser providers. If you add in the growth in Asian
markets, it follows that the market for business education is
diverse, fragmented and driven by internationalism and responsive to
demand. On a global perspective EU business schools attract fewer
non-EU students than US business schools and, therefore, European
Schools lose market share on a global scale; it is uncertain how
this will play out in the near future.
This calls for a clear opportunity-based strategic choice. Generally,
the main restrictions in the training process are faculty, funding
and culture. heads helps you bridge
this gap, offering support, assistance, and partnership during the
process. Our broad, ethics-based approach towards the future
development in global education is the foundation of
heads long-term, network-oriented
philosophy. heads is proud to be an
organizational partner in the growth of business education in
Europe.
Ingolf Berger, heads
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